The Mother and Child-Friendly Seal for Responsible Business is a collaborative initiative between The Centre for Child Rights and Business Sri Lanka and key stakeholders in the Sri Lankan tea industry.
The goal of the Seal initiative is to create supportive environments for the wellbeing of female workers and children in Sri Lanka’s tea plantations and estates through a range of activities based on business entities’ own, individual baselines. The initiative gives recognition to upstream and downstream business entities for their continued efforts to transform Sri Lanka’s tea industry into one that is globally recognised as being sustainable and family-friendly.
Sri Lanka’s tea industry is comprised of upstream (plantation companies, estates) and downstream (buyers, brands) business actors. We recognise that businesses along the supply chain have different starting points, strategies and resources, and that a uniform standard requiring adherence to stringent rules does not work for everyone. The Mother and Child-Friendly Seal for Responsible Business focuses on recognising implemented measures based on business actors’ individual baselines and continued progress towards improving women and children’s wellbeing in their communities
As such, the seal initiative is not static. A participant retains compliance with the seal intitiative by continuously improving their mother and child-friendly practices instead of meeting a set of fixed requirements.
What’s more, seal initiative takes a broader view of children’s rights. It embraces a continuous improvement approach that encourages responsible practices beyond compliance-driven targets.
By joining this seal initiative, you are making a public commitment that you are serious about improving the conditions for mothers in plantations, their children and communities tied to the tea sector. As a seal initiative member, you will become part of a leading community of businesses working towards advancing the wellbeing of mothers and children in Sri Lanka’s tea industry
The systematic changes made over time as part of this seal initiative will benefit a range of stakeholders, including plantation workers, their families, plantation communities, but also tea farmers, traders, manufacturers and more.
As a member that meets the seal initiative’s criteria, you will receive a certification seal that can be used on your products to showcase your dedication to continuously improving the lives of families and communities in tea plantations. You will also receive unique QR codes that can be used to promote your participation in the scheme and communicate the outcomes
Sharing your commitment to mothers and children with your customers helps to boost your reputation.